SUSSEX, WI—QuadTech appointed Stephan Doppelhammer as global market manager for packaging, demonstrating the company’s commitment to extending the benefits of its color control and inspection solutions to the sector. Doppelhammer’s new position will see him focus on business development for packaging converters in adopting strategies for success and profitability, and help them meet the demands of international brand customers.
“Stephan’s hands on knowledge of the issues faced by packaging production teams as well as by sales, marketing and strategic business development personnel gives him the breadth and depth of experience for this new role,” said Karl Fritchen, president, QuadTech. “This widening of our focus to bring a higher level of quality assurance to packaging converters is an import strategic move for QuadTech—and Stephan’s appointment is a key part of its implementation.”
Doppelhammer stated: “While the packaging sector has weathered the recession well, margins have become tight. With the globalization of brands, the desire for a consistent image worldwide is now a given, no matter the application or print method used. Add modern logistics which utilize distributed print models and just in time deliveries, and there are a host of new pressures for converters to confront.
“The packaging industry can benefit from QuadTech’s solutions especially in terms of color control,” Doppelhammer continued. “Packaging converters have traditionally trusted the stability of their presses and inspected manually, but rules for packaging print quality are changing. Using our expertise in color control for commercial print, we are ideally placed to provide the same market leading expertise and equipment to converters. This is crucial in ensuring not only color consistency, but reduced waste and the all important profitability.”
Doppelhammer joined QuadTech in 2009, serving as area sales manager for commercial, newspaper, gravure and packaging applications, after having worked as a technical key account manager for Flint Group early in his career.