NEWARK, NJ—Printers’ Service (Prisco), announced a major strengthening of its sales organization in North America. Michael White is appointed as senior vice president, sales for North America. This new position merges the Digital Division with Legacy sales under one reporting structure.
Bruce Liroff, president of Prisco, said “I am happy to announce that Michael White will bring his many years of successful experience in business and sales management to benefit the entire Prisco organization in North America. Mike will be working closely with our more than 75 sales representatives to further develop Prisco’s professional sales and support approach to better serve our customers with innovative digital and pressroom solutions.”
Mike recently held the position of VP of sales for PriscoDigital LLC and was a key individual responsible for their success in the marketplace. Mike came to Prisco organization with more than 21 years of experience with Agfa in North America in CTP, consumables and wide format imaging. “Mike’s customer centric approach to the industry has contributed to his success in the introduction of both mid level and high end inkjet systems to the market. We believe that Prisco’s position as the No. 1 pressroom solutions provider will be further enhanced with Mike’s new role as senior vice president, sales,” said Bruce Liroff.