WEST CHESTER, OH—Color-Logic metallic special effects are now available for flexible packaging. Discussing the fast growing flexible packaging market, Color-Logic Director of Sales & Marketing Mark Geeves commented: “Brand managers and their graphic designers, who have long used the Color-Logic process to produce offset packaging and flexographic printed labels, are now bringing Color-Logic to flexible films and shrink wrap materials. Designs for printing on metalized films, for example, require complex white ink masks which can be generated with just a click of the mouse with Color-Logic software. Our user friendly InDesign plug in enables graphic designers to produce dramatic effects and achieve greater shelf impact to by allowing the substrate to become part of the design. Color-Logic software also permits using metallic silver inks with CMYK inks to produce dramatic effects on conventional films and other substrates.”
With the Color-Logic Process Metallic Color System, brand managers, product managers, corporations, and advertising agencies can differentiate themselves and their clients from the competition. Color-Logic tools simplify design and print production, creating eye catching decorative effects for use on branded product packaging and associated collateral. The Color-Logic system is compatible with offset, inkjet, flexography, digital presses, screen printing, and gravure. It is ideal for packaging, pouches, direct mail, point of purchase material, signage, postcards, literature, booklets, labels, shrink sleeves, calendars and much more.
Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.