Nielsen Archives - Flexographic Technical Association

Sustainability, Recyclability, Security, & More Drive Innovation in Flexible Packaging

Flexible packaging’s sustainability has been an important topic for brand owners for several years. In the last year or two, however, the need to implement meaningful solutions has accelerated pace. Consumers are rapidly becoming more environmentally conscious. Packaging recyclability is now a major decision factor in their purchasing. Indeed, 48 percent of consumers in the … Continued

Luxury Packaging: Innovations Are Upping the Game for Wine, Spirits & Craft Beer Brands

Mae West once said, “If a little is great and a lot is better, then way too much is just about right.” While she was talking about quantity, the sentiment embodies the feeling underlying the trend of premiumization, defined by the Oxford English Dictionary as the process of making a brand or product appeal to … Continued