PITTSBURGH, PA—Apex International is carefully adhering to its strategic growth plan for the North American market. This week it announced the hiring of Lauren Lippert as its new sales and marketing coordinator.
Lauren brings significant sales and marketing skill sets to Apex that compliment the company’s long and short term goals for the region. Prior to joining Apex, Lauren held a similar position at a U.K.-based company focused on providing software solutions geared toward business process optimization.
In her new role at Apex, she will work in close coordination with Dave McBeth, VP of sales for North & Central America, to develop and implement a localized approach to brand awareness and promotion.
Her particular interest and expertise is in the development and management of market intelligence and the incorporation of “Voice of the Customer” best practices.
“As a global organization, Apex works tirelessly to provide an exceptional level of service and a commitment to consistency and quality to all our customers regardless of where they are in the world,” said Doug Jones, VP of global marketing at Apex. “We take the same approach when it comes to our brand in that our values as a company are consistent. The addition of Lauren to the team in North America will allow Apex to better connect with its customers there.”