LUDLOW, MA—CSW, Inc. revealed a brand refresh intended to clarify its role as an innovative collaborator within the packaging premedia industry. The privately held, woman owned company is emphasizing its ability to optimize package design and production success for both brand owners and printers. CSW’s service offerings have been organized into four areas of expertise:
- CSW Bridge / Visualization Services
- CSW Hub / Workflow Management
- CSW Drive / Premedia Services
- CSW Edge / Diecut Technology
New services include the CSW Hub online client portal for approvals, brand asset management, and project collaboration. Bridge Premedia, CSW’s rendering and prototyping division, has been rebranded as CSW Bridge. CSW Drive offers expanded gamut color separations, WhiteFX Ink Transfer Solution, and InkSpect, a faster, more accurate ink coverage report. CSW Edge provides precision tooling, training and repair services for corrugated diecutters.
The branding update for CSW includes a redesigned website to provide easier navigation for both mobile and desktop users. The new online presence also includes resources such as downloadable case studies, info sheets, and 3Dactive renderings, as well as relevant and timely articles on the company’s blog, CSW Voice.
According to CSW President Laura Wright, “The new positioning better articulates what we offer to our partners on both sides of the package development table—services and technology to help make their packaging better.”