ST. LOUIS, MO—Mark Andy, with the support of partner ACS, recently hosted live demonstrations of Digital One in Mexico early December in Guadalajara and Monterrey, the last leg of the 2017 roadshow series.
According to Mark Andy, converters in Mexico are seeing increased demands for short run work and shorter lead times. End users adopting “Just-in-Time” (JIT) inventory strategies have forced today’s label providers to increase efficiency and decrease waste; digital hybrid technologies offer a logical path to agility within this dynamic and ever evolving market. As a result, many label converters are looking to add digital hybrid capability to their pressrooms.
The Monterrey and Guadalajara shows were some of the most successful events to date, according to Mark Andy. More than 65 converters and printers were able to view live demonstrations of the press and ask specific technical questions. Much like a traditional demo, the roadshows provided attendees the opportunity to get hands on with the technology. John Vigna, sales manager, Mark Andy, shared, “This past week’s events have enabled converters to witness first-hand Digital One’s capabilities and how this machine can help their companies to be a one-stop-shop for customers.”
Digital One is an entry-level digital label press that utilizes CMYK dry-toner technology combined with a flexo print station for decoration and inline die cutting. The press was designed for profitable short run prime labels and is based on a competitive pay-as-you-go structure with no click charges. ACS technicians were trained on how to set up and run the machine within a couple hours, reinforcing the operator-friendly design and simplicity of the machine.
Digital One garnered a large amount of interest from label converters in Mexico. Color Digital, Etiprint and Matecmex Label made the decision to purchase Digital One during the events. According to Vigna, “Digital One brings the everyday converter the first all-in-one digital hybrid solution. Smaller print shops can finally compete against comparable digital assets at less than a third of the initial capital investment; all without sacrificing print quality.” The compact design, minimal site requirements and ease of use appeals to converters who look to compete in the expanding prime, durable and variable data labeling sectors.
Hector Martinez, owner of Color Digital and proud new purchaser of a Digital One label press, noted that many of his high-volume customers are beginning to shift toward short run work as well. Martinez states, “I recognize that the industry will continue to trend towards short run adaptability. I view the Digital One as Color Digital’s first step into what will be a long digital path.”
This tour has inspired multiple business owners to take the first step in their digital journey—expanding their reach through hybrid printing technology. The events give Mark Andy the unique opportunity to talk one-on-one with converters and showcase new technology that will give their businesses a competitive edge. Mark Andy looks forward to expanding reach of the Digital One roadshows in the upcoming year.