Durst Phototechnik AG Partners with Serom to Create Digital Patternware

ROCHESTER, NY—Durst Phototechnik AG has come into a partnership with Serom in the creation of Patternware. The Digital Patternware can be used in a wide range of products due to its excellent productivity and cost effectiveness, since the patterns printing is done simultaneously with the main printing on the Durst Tau UV inkjet label press.

The Digital Patternware controls the height of the printed surface of the Tau UV inks to produce variety of textured effects that provide that unique appeal to the digital label and ultimately the consumer. Conventional technologies used to create textured effects include the lenticular method, engraving or embossing the printing roll or using a specially textured printing medium. These methods have limitations such as undesirable preciseness, low productivity and high development cost. The Digital Patternware has solved these problems.

Digital Patternware forms a print pattern using different heights of digital printing with the Tau ink on the surface to form patterns and shapes giving extraordinary three-dimensional effects. The various decorativeness and aesthetic texture effects and patterns change depending on angle of light, and watermark patterns and characters for security reasons can also be done digitally on the Durst Tau 330 Series platform.

Patternware allows for differentiation in design that emphasizes the brand identity (watermark, variable code, security printing where the image, pattern, logo can be hidden) where brands and their logos can now be expressed in more creative ways.

Digital Pattern Ware can be applied to a variety of fields all with significant digital processing that provides higher productivity.

Benefits:

• Low cost for high productivity
• Environmentally friendly production creates less waste
• Simplified processing for less labor cost
• Small or large quantity production results in cost savings due to smaller/shorter production runs
• Light fastness, scratch resistance and chemical resistance
• Applications in various fields, meets the needs of customers as it can be applied to a wide range of materials.
• Genuine product certification and security labeling

Patternware adds yet another capability to digital label printing that provides value to both label printers and brand owners. No longer is it just about producing short and medium length production runs efficiently; now it is also about providing innovative value-add output capability.