Appvion has appointed Linnea Keen as president, succeeding Kevin Clunie. The company is part of M2S Group and is headquartered in Appleton, Wisconsin. 

Keen joined Appvion in November 2025 as strategic sales director and brings more than 25 years of experience in the pressure-sensitive labels and specialty papers sectors. Since joining the company, she has been involved in commercial strategy development and customer engagement initiatives. 

Prior to Appvion, Keen held leadership roles across the label and packaging industry, including serving as president and CEO of TLMI and as vice president of sales, North America, at UPM Raflatac. 

In her new role, Keen will oversee Appvion’s operations and strategic direction, with a focus on innovation and growth in direct thermal and specialty coating solutions. The company indicated that her appointment aligns with broader efforts to strengthen its position in the materials and labeling markets. 

Appvion develops specialty coating technologies used in applications such as labeling, packaging and consumer products.