We Are Alexander Archives - Flexographic Technical Association

FTA’s Fall Conference 2021 and INFOFLEX at Fall Conference See Remarkable In-Person Attendance

FTA’s Fall Conference 2021 and INFOFLEX at Fall Conference—the Association’s first in-person events in two years—saw remarkable turnout.

Discussing FTA Fall Conference 2021’s Technical Content, INFOFLEX-Branded Exhibit & More with John Gleich

Fall Conference 2021’s Program Chair John Gleich explains its theme, technical content, INFOFLEX at Fall Conference exhibit and why flexographers need to attend.

Phoenix Challenge College Competition to Take Place May 4 in Baton Rouge, LA

CHARLOTTE, NC—The Phoenix Challenge Foundation announced this year’s Phoenix Challenge College Competition will be held May 4 in Baton Rouge, LA, leading into Forum 2019, May 5-8 in New Orleans. The only annual college flexo competition, the Phoenix Challenge College Competition builds and breeds talent and interest in package and label printing industries. The popular … Continued

Better Together: Restoring Order in the Packaging Design & Print World

The relationship between designers, printers and consumers can often emulate that of a “superhero” blockbuster movie. But who is the superhero and who will restore order? Creating the perfect match between how a design is envisioned and how that design appears in print can be challenging and grueling. But it is worth the fight to … Continued

Forum 2018: Using Packaging Design to Tame Consumer Behavior

There are a number of elements to consider when it comes to packaging design—consumer preference and behavior, market research and brand owner considerations are some of the biggest. How is one design chosen over another, and how can flexographers meet their clients’ expectations? Forum 2018 session “Taming Consumer Behavior Through Packaging Design,” chaired by Kevin … Continued