There are a number of elements to consider when it comes to packaging design—consumer preference and behavior, market research and brand owner considerations are some of the biggest. How is one design chosen over another, and how can flexographers meet their clients’ expectations? Forum 2018 session “Taming Consumer Behavior Through Packaging Design,” chaired by Kevin … Continued
There are a number of elements to consider when it comes to packaging design—consumer preference and behavior, market research and brand owner considerations are some of the biggest. How is one design chosen over another, and how can flexographers meet their clients’ expectations? Forum 2018 session “Taming Consumer Behavior Through Packaging Design,” chaired by Kevin … Continued
CAMDEN, NJ & CHARLOTTE, NC—Campbell Soup Company and Snyder’s-Lance announced that the companies have entered into an agreement for Campbell’s to acquire Snyder’s-Lance for $50.00 per share in an all-cash transaction. The purchase price represents a premium of approximately 27 percent to Snyder’s-Lance’s closing stock price on Dec. 13, the last trading day prior to … Continued
BOHEMIA, NY – Dec. 15, 2015 – Flexographic Technical Association’s (FTA) 2016 Annual Forum, themed “Power of the Past, Force of the Future,” will officially kickoff with discussions from representatives of two powerhouse brands, General Mills, Inc. and Snyder’s Lance Inc. The one hour and fifteen-minute session titled, “Understanding the Customer FIRST” will help printers … Continued
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