Using VR and AR to Measure Consumer Behavior and Inform Packaging Design

Virtual reality (VR) and augmented reality (AR)—No doubt you’ve heard both of these terms, but what’s the difference between them and why do they matter when it comes to flexography and packaging? In simple terms, virtual reality completely replaces what you’re seeing with virtual objects, while augmented reality overlays those virtual objects or information on … Continued

CRON-ECRM Launching Global Flexo Business Unit

NORTH ANDOVER, MA—In September 2014, CRON Machinery & Electronics Co Ltd, global CTP manufacturer, decided to enter the North American graphic communications market, forming CRON-ECRM to serve that space. The company now has formed a new business unit designed to serve the global flexo industry, the CRON-ECRM Flexo Business Unit (FBU). The new unit will … Continued

Flint Group Narrow Web to Host Introduction to Heat Shrink Sleeve Label Technologies Seminar

MINNESOTA, MN—Flint Group Narrow Web will host an Alexander Watson Associates (AWA) sponsored seminar, titled Introduction to Heat Shrink Sleeve Label Technologies, at its Center for Technical Excellence in Rogers, MN in May. The Introduction to Heat Shrink Sleeve Label Technologies seminar is an interactive and comprehensive guide to the technologies and processes involved with shrink sleeve labels; workshop … Continued

Creative Edge Software Announces Update to iC3D with Bump Displacement

MINNEAPOLIS, MN—Creative Edge Software, developer of the award winning iC3D packaging design software, announces the release of its latest version of the all in one, multifunction application. Among a range of updates designed to augment photorealistic capabilities already available from iC3D, the new version 4.1 includes Creative Edge Software’s latest technological advance, Bump Displacement, which … Continued

Color-Logic Announces Support for Process Metallic Color System by Creative Edge Software’s iC3D

WEST CHESTER, OH—Color-Logic has announced the support of its Process Metallic Color System by iC3D from Creative Edge Software for prototyping labels and packaging. Discussing the certification, Color-Logic CTO Richard Ainge commented: “The Color-Logic Design Suite (plugins and palettes for Adobe) was developed to enable designers to create decorative effects at a fraction of the time … Continued

Flint Group Narrow Web to Host Alexander Watson Associates Seminar & Workshop

ROGERS, MN—Flint Group Narrow Web will host an Alexander Watson Associates (AWA) sponsored seminar at its Center for Technical Excellence in its newly constructed Rogers, MN facility in July. The workshop, titled Introduction to Heat Shrink Sleeve Label Technologies, is an interactive and comprehensive guide to the technologies and processes involved with sleeve labels; workshop activities are presented … Continued