Esko Releases WebCenter 18 for Packaging Management

GHENT, Belgium—Esko announced a major new release of its packaging management solution, WebCenter. WebCenter 18 streamlines and speeds up the packaging development workflow by delivering extra features that give brand owners and converters more control and visibility of their packaging preproduction specification, approval and project life cycle, according to Esko. When CMO Council asked packaging … Continued

Esko Releases WebCenter 18 for Packaging Management

GHENT, Belgium—Esko announced a major new release of its packaging management solution, WebCenter. WebCenter 18 streamlines and speeds up the packaging development workflow by delivering extra features that give brand owners and converters more control and visibility of their packaging preproduction specification, approval and project life cycle, according to Esko. When CMO Council asked packaging … Continued

Exploring the Color Maturity Model

In a recent study by the CMO Council, 94 percent of senior marketing decision makers identified presenting a connected and personalized omnichannel experience as important—if not critical—to achieving their organizations’ business goals through an engaging customer experience. Additionally, 60 percent of respondents identified product packaging as a critical touchpoint in their engagement strategy. In fact, … Continued