Design is subjective. Each of us has an internal list of traits, features and attributes which we find appealing, and another list just as long of variations which we find unappealing. We begin assembling those lists as soon as we begin to recognize objects; many of those preferences are honed in the stages of our […]
Flexographic Tech Wins Gold in Excellence in Flexography Awards
MINNEAPOLIS, MN—Flexographic Tech took home the Gold award for the College Student Category of Flexographic Technical Association’s 2018 Excellence in Flexography Awards. Student Aaron Pitt (Computype) from Flexographic Tech’s 12-week Press Operator Course produced the award-winning card. The winning holiday card was printed on both sides of 8pt tag (supplied by Avery Dennison). The black […]
Luxury Packaging: Innovations Are Upping the Game for Wine, Spirits & Craft Beer Brands
Mae West once said, “If a little is great and a lot is better, then way too much is just about right.” While she was talking about quantity, the sentiment embodies the feeling underlying the trend of premiumization, defined by the Oxford English Dictionary as the process of making a brand or product appeal to […]
Avery Dennison Develops Portfolio of Intelligent Label Solutions
OEGSTGEEST, the Netherlands—The increasingly interactive and interconnected network of “smart” devices, commonly referred to as the “Internet of Things” (IoT), is reshaping how we all experience our daily lives. Avery Dennison, which has been working to pioneer change for decades, has developed a portfolio of intelligent label solutions—meaning label applications that can store or capture […]
Avery Dennison Presents Labelexpo Booth Made from Label Waste
OEGSTGEEST, the Netherlands—To drive home its Labelexpo theme of “Pioneering Change,” Avery Dennison decided showing was better than telling: The global label maker will present a booth made in part from recycled label waste—the first ever at Labelexpo. Renae Kezar, Avery Dennison’s global senior director of sustainability, said the booth was a fun and visible […]
