Using VR and AR to Measure Consumer Behavior and Inform Packaging Design

Virtual reality (VR) and augmented reality (AR)—No doubt you’ve heard both of these terms, but what’s the difference between them and why do they matter when it comes to flexography and packaging? In simple terms, virtual reality completely replaces what you’re seeing with virtual objects, while augmented reality overlays those virtual objects or information on … Continued

NPES Rebrands as Association for Print Technologies

RESTON, VA—NPES, The Association for Suppliers of Printing, Publishing and Converting Technologies, announces a name change to the Association for Print Technologies (APT). The new identity is a nod to the association’s signature annual event, PRINT, and signifies progress toward the completion of its Strategic Business Plan for the industry that launched in January 2017, … Continued