Phototype Engraving Company Inc Becomes Latest Bellissima DMS Licensee

CAMBRIDGE, UK—Aniken Graphics, a joint venture between Hamillroad Software, a UK-based prepress software company, and Apex International, a global leader of anilox and metering products, announced Phototype Engraving Company Inc as a contracted partner for Bellissima DMS in the United States market.

Bill Hounshell, vice president of printing services at Phototype, commented: “Bellissima is a one-of-a-kind technology, unlike anything we’ve seen before. At Phototype, we have always embraced new technology and look for that diamond in the rough. With the combination of Hamillroad Software’s Bellissima DMS screening, Apex International’s GTT2.0 anilox technology, and special exposure techniques, we believe we have uncovered a screening, anilox and DuPont plate solution which will rival all other print methods!”

Hounshell continued, “We are excited to bring this solution to both our printer and CPG clients while carrying on our partnership with Apex. The printed samples and packages that we have created show so much more detail and are very smooth, giving them an almost lifelike quality.”

Phototype, the family owned headquartered in Cincinnati, OH, has been in the industry for 100 years. Their expertise includes providing integrated graphics solutions to the consumer-packaged goods industry and servicing its valued customers with the best in quality.

Nick Harvey, managing director of Aniken Graphics, said, “The controlled global roll out of the Bellissima Screening Technology continues to gain momentum. Phototype is an established major supplier in the US market—their team’s dedication to innovate and deliver the very best quality options to their customers make Phototype the perfect partner.”

Harvey added, “Phototype will drive the Bellissima DMS technology into the American market through their brand and converter customers. As Aniken, we look forward to making the industry change that is now possible through the ‘total solution’ package of Bellissima DMS, which is fully supported by Apex, Hamillroad and DuPont.”

Joe Settanni, North American business development director for Apex International, said this partnership will be a game-changer for the industry. “The combination of Bellissima DMS and Apex’s GTT 2.0 anilox technology continues to prove out as a disruptive technology for flexo printers with results which rival the quality of offset, digital and gravure. We are pleased to partner with Phototype as a certified graphics solutions provider, and the expertise that they bring to the industry. We very much looking forward to working with Phototype to provide their customers with the very best-in-class technology, ultimately providing solutions to grow their businesses.”

Bellissima DMS won an FTA Technical Innovation Award in 2018.