Sato Europe has appointed Armelle Jaclot as it European marketing director. Based in Heidelberg, Germany, Jaclot is responsible for designing and executing Sato Europe’s marketing strategy across the region, with a focus on strengthening brand positioning and driving demand generation.

With experience in multicultural environments, Jaclot brings a marketing B2B background spanning technology, EdTech and education. In her previous role as a global marketing director, she led international marketing strategy and performance-driven campaigns across brand, content, events and marketing automation.

“Armelle brings the blend of strategic thinking and hands-on execution that European organizations need as buying journeys become more complex,” said Laurent Lassus, head of Europe at Sato. Upon assuming her new role in January, Jaclot added, “I’m excited to join Sato Europe at a time when customers are looking for outcomes, not just products.”