FireSprint Installs Durst Rho P10 250 HS Plus

ROCHESTER, NYFireSprint, a wholesale, trade only sign and graphics printer that produces signs as well as other graphic output for the print industry, recently added the Durst Rho P10 250 HS Plus.

As FireSprint continued its growth, it found the need to fulfill an ever-increasing print workflow demand on a variety of materials while maintaining the quality it was known for. Its current solution was not able to meet this need. After a thorough search, FireSprint added the Durst Rho P10 250 HS Plus. The Rho P10 250 HS Plus is one of the most versatile and productive 10 picoliter UV printers available. This true hybrid prints on both rigid and roll media and combines speed and exceptional quality without compromising either, providing high output reliability and efficiency.

The Durst Rho P10 250 HS Plus

The Rho P10 series is especially suited for large format specialists who aim for a consistent quality on a variety of advertising and promotional materials, exactly the direction FireSprint was looking to offer its customers. With its previous technology, it could physically print what it needed, however the print quality did not meet its standards, especially with the increase in demand. The company needed a solution that would provide its customers with a consistent quality.

In the search for a new solution, FireSprint determined it was going to purchase the best equipment for its needs so as to not run into a poor solution again. It searched all of North America to examine its options and often found themselves in showrooms to see the equipment work. Durst, however, brought FireSprint to visit current customer locations to see the equipment as it works on the production floor.

“When we started to investigate Durst, they did not have a showroom in North America, which honestly took us back a little as everyone else did,” said Hamzhie. “Yet, Durst brought us into real production environments (actual customer locations) that did not have factory trained technicians running everything. It was actual production. In all of the hours we watched the Durst printers running, we never saw anyone clean or purge the printheads—they just ran and kept printing.”

“As a growth continues for this Omaha, NE based company, which has traditionally been known as a screen printer, FireSprint has committed themselves to the grand-format digital arena with the purchase of a brand new Durst Rho P10 250 HS Plus press,” stated Don Coggswell, regional sales manager, Durst Image Technology US.

Now that FireSprint has increased its capabilities with the Durst Rho P10 250 HS Plus, it is winning much more business it did not have previously. “When we stepped back to evaluate all the options we had, we just realized the Durst was a different classification of printer,” said Hamzhie. “So, we did it. We invested in Durst.”

FireSprint has had the Rho P10 250 HS Plus for over five months and through that time has experienced an unexpected benefit of owning a Durst—affiliation. 

“Having a Durst, other PSPs now know we have the capability and the capacity. All because we joined the ‘Durst Family,’” said Hamzhie. “Don’t just buy a printer; invest in the Durst Family and launch your business to new heights. We are so confident with the press quality and capability in everything we produce. We are a ‘Durst House’—we have reached the next level.”