FTA Announces Details of Virtual Exhibit at Virtual Fall Conference 2020

BOHEMIA, NY—FTA has announced the details of its Virtual Exhibit, a replacement for Fall Conference 2020’s Tabletop Exhibit that promises to replicate the one-on-one networking of an in-person event while enhancing it with a number of benefits made possible by its online environment.

The Virtual Exhibit realizes the need for package printers and converters to continue to conduct business while recognizing the unique situation presented by COVID-19. Attendees can video conference with exhibitors—either on-demand or at a specified time through a built-in appointment scheduler—to watch product demonstrations, point to issues in their plants and receive customized, tailored solutions.

No additional software or downloads are required—the Virtual Exhibit can be accessed from any web browser, enabling exhibitors to receive video calls on any internet-connected device. Utilizing a smartphone or tablet’s camera, they can virtually walk an attendee through their showroom, showcase machinery and even run a press.

“Printer/converters and solutions providers need to network—It’s that simple. When FTA moved Fall Conference 2020 into a virtual environment, we immediately began building a way to meet that need in the absence of an in-person event,” said Jay Kaible, FTA director of membership and business development. “We quickly realized that, in a number of ways, the Virtual Exhibit provides things an in-person event never could. And the end result goes above and beyond, allowing that one-on-one interaction and much more, without being pressed for time, without being interrupted, without having to incur a large expense just to get in the room.”

Attendees enter the Virtual Exhibit through a Virtual Lobby, where they can select from all exhibiting companies or filter by business category. After making a selection, they are taken to that exhibitor’s Virtual Booth. Each Virtual Booth is customizable and features a promotional video or slideshow, company description, lead generation with optional gamification and prizes, and multiple calls to action.

The Virtual Exhibit opens at noon ET on October 5 and is available to attendees 24/7 for the duration of the event. Following the end of Virtual Fall Conference 2020 on October 7, the Virtual Exhibit will remain open for an additional seven days—closing on October 14—and will be open to all members of the package printing and converting industry.

Booths at the Virtual Exhibit are available now; in 10 days of sales, more than 50 percent of available booths are already sold. Each exhibitor also receives two registrations for Virtual Fall Conference 2020’s six technical sessions, as well as a listing in FLEXO Magazine’s September issue. For more information, contact Jay Kaible at 631-737-6020, ext. 120.


Virtual Fall Conference 2020’s logo

About FTA

FTA logo
Chartered in 1958, FTA is a professional society dedicated to bringing all members of the flexographic printing community—printers, suppliers, consumer product companies, institutions, prepress houses and others—together by providing opportunities for the free exchange of technical ideas and discussion of mutual concerns. It is a proponent of maintaining and advancing quality standards and includes 1,650 member sites that represent more than 1,400 companies and 35,000 individuals. Foundation of FTA, founded in 1974, is the educational arm of FTA and is dedicated to supporting and advancing the flexographic printing industry.