FORT MILL, SC—Wikoff Color Corp. invites visitors to explore its fresh new website. The focus of this site redesign was to create a better overall user experience, including a more user friendly interface and improved functionality. It was important during the design process to use the latest technology so the website would remain compatible across a variety of browsers and mobile devices.
From a creative standpoint, the site was designed to be a visual representation of the Wikoff brand, without overwhelming the customer with content.
“We wanted someone visiting the site to be able to look at each page and know exactly what Wikoff is about without having to read endless amounts of information. If you’re looking at our website, you probably want information quickly, so that became our goal: deliver useful content in an interesting and easily digested way,” said Daryl Collins, VP of sales and marketing at Wikoff.
One way Wikoff achieved that was by incorporating a product offering page that lets users navigate an extensive list based on print technology and chemistry. If visitors are interested in more information, it is now easier than ever to reach out to a Wikoff representative via the two “Get in Touch” sections
“During the planning process, we thought it was critical to put a contact block on the landing page,” Daryl said. “How many times a day do you Google a company because you want to know how to get in touch with them? We didn’t want people to have to dig through the website to be able to reach out.”
An interactive map on the “Contact” page also allows visitors to find the location(s) nearest them to provide the unparalleled service that customers have come to expect from the custom ink and coating provider. When clicked, each location pin will pop up to show the physical address and the customer service telephone number.
Website visitors are encouraged to utilize the social media links displayed throughout the site to interact with Wikoff Color through any or all of the platforms. Users are especially encouraged to try out the site and leave a comment on the Wikoff Facebook page.