VERONA, Italy—Uteco, a leader in the production of printing and converting machines for more than 30 years, is passionate about high engineering quality, design, collaboration, creativity and flexibility. Its reputation is built on proven ability to anticipate market needs and execute a clear vision of future trends. The company stands ready to face new challenges—especially those imposed by the climate and environmental crisis. Its promise to the packaging industry: respond to the ever-increasing needs of efficiency, digitization, productivity and attention to sustainability.
That commitment led the firm to update its image, strengthening its corporate brand identity in the packaging sector, via introduction of a new, modern, clear and simple logo. Executive management explained, “Until now, Uteco’s logo was metallic gray and red, with soft, three-dimensional reflections. In the new image, the neutrality of the gray color is abandoned to leave space to for a new tone of blue—a color that communicates reliability, trust and loyalty toward customers. At the same time, the helical red symbol is resized and declined in a short red accent—the sign left by the passion and willpower of its people. Intentional focus is on “eco,” to indicate the common commitment toward a more sustainable future.”
Combining elements of the past with features of modernity, the brand’s new identity was describes as representative of the company’s ability to build on deep roots, design a future made of dynamism and innovative capacity and operate with integrity.” The new image aims to be a synthesis of these values, representing a group of agile professionals who aim to build new positive paths for the future.