CHICAGO, IL—SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced today that Michael Fox, director of client solutions, will present How to Successfully Implement SmartLabel in a webinar on Oct. 19 at 1 p.m. ET.
As many as “98 percent of consumers believe it’s important to consider the ingredients in the products they buy. But 48 percent say they’re not at all informed about the product even after reading the label, and 74 percent research the product online when information on the package isn’t enough to meet their needs,” according to a Label Insight study.
With SmartLabel™ technology, consumers can scan the label with their smartphone to get answers to all their product questions. Simple for the consumer, but not so simple for the brand to implement.
Michael Fox will offer SGK’s best practices and his own personal insights for implementing SmartLabel technology efficiently while delivering maximum advantage for your brand. He’ll provide expert advice for planning and executing a smooth rollout to make your SmartLabel™ initiative a brand-building success. Registrations for the Oct. 19 webinar will be accepted up until the 1 p.m. start time.
“How to implement SmartLabel? That’s the question you need to answer now,” said Fox. “Bringing SmartLabel to your consumers requires both strategic and operational considerations—what do I want to accomplish with this initiative and how do I build it into my existing marketing operation most effectively and efficiently?
“It’s a big job, but you have to tackle it if you want to join the 60,000 products—more than 80 percent of consumer purchases—that will be using SmartLabel in North America by 2020 [according to Supermarket News],” added Fox. “So the question isn’t ‘if,’ but ‘how’ to implement the program successfully.”
Michael brings 10+ years of experience effecting operational and organizational change as an engineer and a consultant. He has a broad-based technical background in system and industrial engineering, product life-cycle management and process improvement methodologies.
Learn how to help your brand provide greater consumer transparency through connected packaging and register for How to Successfully Implement SmartLabel.