Orion Labels Describes Impact of CEI BossJet Powered by Domino Hybrid Press

GURNEE, ILDomino has created a new video that highlights Orion Labels discussing its “CEI BossJet powered by Domino” hybrid press. Orion Labels is a Wisconsin manufacturer of custom-printed pressure-sensitive labels, roll fed film labels, non-pressure sensitive labels, tags and specialty items.

The press was installed at the beginning of 2019. An interview with the team describing the benefits they are experiencing with this new press and the positive impact it is having on their business was captured in the following video.


Eric August, partner at Orion Labels, began their story. “We got started like most people do with basic flexo equipment but realized that we were going to need to do something to start to differentiate ourselves from the competition that we have in this area. This is a hot bed for printers, so we really needed to do something. In walks Domino, in walks CEI. Once we started comparing them to other digital engines out there, it was just a no-brainer for us. It’s gotten to the point where people want to run this piece of equipment, because it’s new and it’s exciting.

“We’ve got some spirits labels we are doing where we’ve got multi-color schemes going on, which means we don’t really want to print this with eight or nine or 10 plates. We like to get all of these colors off through the Domino. On top of that, the customer wanted a really rough textured coating over the top of these particular labels. We were able to come up with a really, really heavy textured surface that they just feel in love with. And that’s a product that’s out in the marketplace now.”

“And this gives us an opportunity on some of those small specialty runs to do some really creative decorating for those folks, and certainly they have a true appreciation for what we can get off of this piece of equipment. And depending on the number of SKUs they have, we may save them hundreds of dollars, we may save them thousands of dollars.”

This hybrid press, which combines flexo and digital UV inkjet, increases Orion Labels’ efficiency and improves profit margin on their existing short-run/high-SKU business, while freeing up capacity on their flexo presses for longer runs with less SKUs. In addition, it allows them to gain customers and projects for which they could not compete previously utilizing only traditional flexo.

Jonny August, director of operations at Orion Labels, said, “What excites us about this machine is that it allows us to enter new markets, markets in which we were unable to compete before. Now we can put it on the BossJet, run it, and it’s shipped out to our customers. And it’s been really exciting to see how our operators have taken to this machine. It’s made their jobs easier and they’re running them in a fraction of the time. It’s really exciting to see where technology is leading us.”

Neil Vandenberg, partner at Orion Labels, added, “We’ve noticed a definite difference for our bottom line because of the Domino, and because of the CEI equipment. We’re running things in a much more efficient way, we’re running things in a much more cost-conscious way. We’re realizing some real hard cost savings on the bottom line. That’s a huge thing for our customers.”

Dave Bradish, director of sales at Orion Labels provided his view of their CEI BossJet powered by Domino hybrid press. “We have a customer that has 300 SKUs. What normally would have taken three days to run, now takes less than a shift. Just think of that. Think of something that would have taken three days and now takes less than eight hours. We’re just getting started and the capability it gives us with the quality we’re looking for…we give the customer the best solution.”

When you combine the external benefits that Orion Labels is experiencing with its current customers while gaining new ones and the ability to enter new markets, coupled with the internal benefits of increased efficiency, improved profit margin, and happy & excited operators producing work in a fraction of the time, it’s easy to understand why this press is a game changer for their business.

In conclusion, Eric summed it up. “We ask ourselves two questions. Is it good for Orion Labels? And is it good for the customer? If the answer is yes, we go. We really think that this is what’s going to take us to the next level. We truly believe that this is the way to go. We’re poised for greatness.”