ARNHEM, Netherlands—To further broaden and elevate international marketing communication activities, MPS has appointed Marjolein Ekkelboom as global marketing manager. Ekkelboom officially joined MPS on Oct. 1 and was introduced to the label industry at Labelexpo Europe in Brussels.
With more than 25 years of experience in leading B2B marketing departments, including ownership of a public relations and communication agency for 14 years, Ekkelboom brings expertise in creating compelling marketing campaigns and thought leadership content both online and offline. Ekkelboom has helped large- and medium-sized organizations develop creative marketing and communication strategies, specializing in brand development, strategic digital marketing and social media outreach.
Ekkelboom commented: “MPS is a dynamic and growing international company and is at the forefront of developing innovative technology, such as the recent launch of its ‘talk to me’ real-time connectivity platform. [MPS is] a reputable manufacturer of first-class flexo, offset and hybrid printing presses, [and] I am excited to help MPS take the necessary steps to develop their brand further at a global scale.”
“We are delighted to have Marjolein on board,” commented Eric Hoendervangers, commercial director at MPS. “She brings many strengths to the role including online marketing development—an identified growth opportunity for MPS. With Marjolein’s forward-thinking approach and expertise in overall marketing strategy, we look forward to her contributions in taking MPS to the next level.”
At the FINAT Technical Seminar March 7-9 in Barcelona, Marjolein Ekkelboom will be speaking about connectivity and industry 4.0 and what it means for the industry.