MEXICO CITY, Mexico—Liliana Cedeño has been named technical sales manager for Latin America at PrimeBlade Sweden, as of Feb. 1. Cedeño will support the company’s agents and customers in the region with sales, technical support and education.
Cedeño has worked in the printing and packaging industry for approximately 20 years, mainly with a focus on doctor blades. For 15 years, Cedeño worked at Daetwyler in Mexico, in technical sales for Mexico and Central America. For the last five years, she worked at FLXON as the sales manager for the Mexican market, promoting the Swedev doctor blades.