One year after introducing Brillante White Felt to the North American market, Fedrigoni Self-Adhesives North America is expanding the premium paper’s capabilities with the addition of an Ultra Wet Strength option.

Since its launch in June 2025, Brillante White Felt has become a popular choice for premium wine, spirits and craft beverage labels, combining a distinctive felt-marked texture with exceptional printability and 30% post-consumer recycled content. Now, customers can choose Brillante White Felt with Ultra Wet Strength (UWS) treatment for applications that demand enhanced durability in challenging environments.

Featuring its signature pecked felt pattern, Brillante White Felt delivers a natural, dimensional texture that enhances embossing, debossing and foil stamping while creating a refined tactile experience. The addition of Ultra Wet Strength expands the material’s versatility, helping labels maintain their appearance and performance when exposed to ice buckets, refrigeration and high-humidity environments.

Ultra Wet Strength treatment reduces water absorption, helps prevent wrinkles and creasing, and improves adhesion to glass in damp conditions, making it an ideal choice for premium beverage labels that need to perform as beautifully as they look.

“Brillante White Felt has quickly become a favorite for brands looking to combine premium texture with exceptional print quality,” said Melissa Harton, Marketing Manager Fedrigoni Self-Adhesives North America (FSA), part of The Fedrigoni Group. “By adding an Ultra Wet Strength option, we’re giving converters and brand owners even more flexibility to create distinctive labels that maintain their premium appearance from the shelf to the ice bucket.”

Both standard Brillante White Felt and the new Ultra Wet Strength construction are stocked in North Carolina and California for faster delivery and are available in trimless configurations to help maximize press efficiency and reduce material waste.

Brillante White Felt with Ultra Wet Strength is available now through Fedrigoni Self-Adhesives North America.