FRAMINGHAM, MA—CCL Label, a world leader in specialty label and packaging solutions, presents CANtastic, a new type of aluminium can packaging that offers maximum hygiene and ideal marketing possibilities for promotions.
“This new packaging product is all about connection and protection—it guarantees maximum cleanliness from production to the point-of-sale in supermarkets, convenience stores or gasoline stations, where cans are often openly displayed in an unprotected environment to catch the attention of the consumer. With CANtastic, the cans are protected against all kinds of possible contaminations while ideally promoting the brand owner’s message,” said Reinhard Streit, vice president and managing director food and beverage at CCL Label. “It goes further than other aluminium cans available in the market, allowing brand owners to build maximum trust with the consumers.”
CANtastic will consist of a aluminium can with an engineered sleeve and top label that provides a 360-degree safety seal for the can, making it hygienic and safe to drink from. The packaging fulfills all official food safety standards and the can is also re-closable.
“We see that COVID-19 has transformed the consumer landscape—trust in brands is more important than ever. Health is now connected to heightened issues of food safety and hygiene with two-thirds saying that being healthy is being safe. Improving food safety is cited as the No. 1 priority for manufacturers,” the company said. A study carried out by IPSOS revealed that two-thirds (66 percent) of consumers “concerned” with the safety of their food, and a packaging survey released by McKinsey and Co revealed that concerns connected to food safety and hygiene is a new trend amongst the top six packaging industry trends.
“Once the lockdown restrictions are lifted and life becomes more normal again, we expect promotional activities from brand owners to become an important marketing tool again. Our CANtastic can offers ideal space for branding and consumer communication,” explained Streit.
The specially engineered sleeve and top construction allows for normal recycling of the aluminum can, which is very widely recycled in most countries.