GREEN BAY, WI—BW Converting recently announced that a digital innovation initiative, centered around fault anomalies, has been selected as one of the first projects for the new Microsoft AI Co-Innovation Lab at the University of Wisconsin-Milwaukee campus.

The project submission, generated by the Accelerate digital services team in conjunction with Barry-Wehmiller’s Digital Innovation team, strengthens BW Converting’s role within Wisconsin’s tech ecosystem and marks a new chapter in its digital transformation journey alongside TitletownTech—an innovation hub backed by the Green Bay Packers and Microsoft.

Accelerate is BW Converting’s digital transformation platform designed to help customers go beyond just viewing machine data. It pairs real-time dashboards with the insight of their specialized technicians, enabling users to understand the data and take action to reduce downtime, boost efficiency and enhance long-term performance.

“At BW Converting, it’s not just about seeing the numbers, it’s about understanding them,” said Amber Stollfus, director, digital services and solutions.  “That’s the power of Accelerate.” Originally launched in 2020, Accelerate continues to evolve as a dynamic, customer-focused solution. The development philosophy behind it is simple: never stop!

“TitletownTech has been instrumental in helping us manage communications with Microsoft and guiding us through essential processes. They’ve acted as the bridge between our team and the broader tech ecosystem,” said Stollfus.The Co-Innovation Lab allows participants to work alongside Microsoft engineers in a rapid prototyping session to accelerate their time to market and learn about the latest technology available.

“We believe our enthusiasm and strong vision for what Accelerate can do played a major role in our selection for this engagement,” said Stollfus. Accelerate helps customers by not only leveraging real-time machine data but also enhancing it with expert analysis. It’s not just a dashboard — it’s a service that empowers users to act on insights. That unique pairing of technology and human expertise made it stand out in a competitive field.

The partnership includes upcoming strategic meetings between BW Converting leadership and TitletownTech’s managing partners. The goal: build awareness, foster innovation and expand AI-driven development throughout Wisconsin. In the end, BW Converting’s customers will reap the resulting benefits.