GUILFORD, CT—Digital transformation continues to reshape the label industry, offering converters new levels of speed, agility, and consistency. For Brook + Whittle, these capabilities were essential as customer demand shifted toward shorter runs, faster delivery, and greater SKU complexity.

Their adoption of the BOBST DIGITAL MASTER 340 marks an important step in advancing their digital production strategy — and their success is featured in a new customer spotlight video.

Brook + Whittle needed a platform that could support rapid turnaround and maintain color accuracy while simplifying workflow and reducing manual steps. The DIGITAL MASTER 340, with its fully integrated digital printing and inline converting, provided exactly that. The system offered the team a seamless, end-to-end process capable of delivering consistent quality while accelerating throughput.

“The DIGITAL MASTER 340 aligned with the direction we wanted to go,” their team explains in the video. “It allows us to produce faster and with more consistency, which ultimately helps us serve our customers better.”

By consolidating multiple production steps into one optimized platform, the DIGITAL MASTER 340 has enabled Brook + Whittle to reduce waste, maintain quality, and respond to market demands with greater efficiency. The impact on delivery speed and operational agility has been significant, reinforcing their position as a leading converter in the region.

For BOBST, this success story underscores the value of digital integration and the growing demand for flexible, high-quality digital solutions in North America. As more converters adopt hybrid and digital workflows, the DIGITAL MASTER 340 continues to set a benchmark for reliability, automation, and production performance.