Bobst Announced as First Bellissima DMS Press Manufacturer Partner

Matteo Cardinotti, managing director of Bobst Firenze

CAMBRIDGE, United KingdomBobst, one of the world’s leading suppliers of equipment and services to packaging and label manufacturers, has been chosen as the first Bellissima DMS Press Manufacturer Partner (PMP).

The Partner Program aims to establish mutually beneficial relationships with providers of complementary products in the printing and graphic arts industries. The first of the programs to launch is the Bellissima DMS Press Manufacturer Partner (PMP) program, which is managed by Apex International, the global distributor of Bellissima DMS.

Bobst will provide live demonstrations of Bellissima DMS at forthcoming events and at open houses. It will also support the Bellissima technology and trade shop partners by engaging in collaborative marketing activities to increase awareness of this multi-award-winning technology.

Matteo Cardinotti, managing director of Bobst Firenze, said: “Bobst is cooperating with leading partners, within our ECG Center of Excellence program in Bielefeld, Germany, and Florence, Italy. During the tests, Bellissima has shown us new access to ‘easy’ flexo printing with extremely high quality.”

Nick Harvey, technical director at Apex International, commented: “The benefits that Bellissima screening technology brings to the industry are game-changing. We’re looking forward to revolutionizing the flexo process further; in Bobst, a company Apex has worked with for many years, we have an innovative partner who will enable Bellissima DMS to evolve across all printing formats. Bobst’s desire to innovate and explore what is possible using our combined ‘best-in-class’ technologies will ensure the partnership is dynamic and effective. This partnership makes for truly exciting times ahead in the world of flexo”.

Hamillroad Software’s multi-award-winning Bellissima Digitally Modulated Screening (DMS) technology for flexo received a 2018 Technical Innovation Award, and more recently the Award for Innovation at the 2018 Label Awards and the 2018 FlexoTech Innovation Award.

Using Bellissima, customers can produce high-quality prints equivalent to 350-450 lpi, achieve fades to zero (enabled by printed highlight dots as low as 1.0 percent and shadow dots up to 99.5 percent) and avoid color shifts on misregistration thanks to its patented dot algorithm. The screening enables the easy adoption of fixed palette/extended gamut printing and delivers moiré-free prints and smooth flat tints.

Bellissima is meant to significantly reduce typical press problems including bounce, barring and slur. Printers can also realize significant ink savings, which can be augmented by GCR-based software, improving the efficiency of pressrooms and utilizing existing printing press equipment.