ONTARIO, Canada—ASL Print FX is a premier supplier of pressure-sensitive labels with three locations: Napa, CA; Toronto, Ontario; and Winston-Salem, NC. As described on the homepage of its website, “For over 50 years, ASL Print FX has been Trusted to Bring your Brand Vision to Shelf.”
Domino recently caught up with Travis Pollard (vice president and general manager – Napa, CA) and Stacy Daly (vice president and general manager – Toronto, Ontario) to learn more about their business, the benefits realized since adding flexographic/digital hybrid printing to their arsenal in December 2018, and why they chose MPS and Domino. They also shared some exciting news about what’s next for their company.
Tell me about ASL Print FX.
“All Stick Label Ltd., our original name back in 1965, was built on the business of pressure-sensitive labels, promotional and package printing. In our first years of operation, we were pushing the envelope through innovation and teamwork. We work with brand owners to solve problems with creative solutions. We connect consumers with brands and turn shoppers into buyers. This culture permeates throughout our company to this day. In an industry once defined by limitations, ASL Print FX is using its technical capability to create new possibilities,” said Pollard.
What are the key objectives for your company?
“Our key objectives center around continued growth of our business. We are looking to expand deeper into the markets we currently serve,” said Pollard.
Describe the labels that ASL Print FX produces, and the markets served.
“ASL Print FX specializes in prime labels. Our experience in the wine and spirits markets allows us migrate innovations to different markets across the spectrum. Our tactile embellishments produce stunning effects that make the product stand out on the shelf. Other segments that ASL Print FX works within are food and beverage, health and beauty, packaged goods, on-pack promotional and envelopes,” said Pollard.
What are your customers’ label needs, requirements, and expectations?
“In all of our markets, our customers deserve the highest-quality print produced by a team of specialists paying attention to the smallest details to produce the highest quality product. Our customers demand high-quality labels and rely on tight timelines to meet labeling dates. They require communication and a high level of customer service. Most importantly, they require a printer that works with them closely, as partners, to elevate their brand within the budget,” said Pollard.
What does ASL PRINT FX do different and better than anyone else?
“We are different because of our culture of innovation, highly trained and knowledgeable workforce, and technology. We believe that surrounding great people with new technologies enveloped in a package of service is a great recipe that is hard to compete with. People, technology, service,” said Pollard.
Why was the MPS EF SYMJET “powered by Domino” hybrid press added to the business?
“When we looked at starting up our facility in Napa, we looked at multiple technologies and platforms. We knew that hybrid presses combine the best of digital and analog printing. It’s a total solution that gives many options, and both Domino and MPS have outstanding reputations for quality,” said Daly.
What benefits have the MPS-Domino press provided?
Daly continued: “Easy color correction, single-pass production. And the press allows us versatility to compete in several markets at the same time.”
What is most surprising to you about this press?
“The versatility of the press and the unlimited possibilities,” said Daly.
Service and support are always critical. Describe Domino from a service and support standpoint.
“Tom Grencik (Domino Digital Print North America service manager) and his team are first class in every way. The support we have received has been outstanding.”
What is most important that you want your customers and prospects to know about ASL PRINT FX?
Stacy Daly said, “Our customers and prospects should know that we are here to help them through the whole process. We encourage them to bring us in early on the project and use our services to get the most out of their design. They should know that dealing with ASL is a partnership, we are in this together. We value communication, cooperation, and we share the same end-goal.”
So, what’s next for ASL Print FX?
With the exciting continuous success at its Napa, CA location and the benefits realized of having Domino digital printing in their arsenal, the company has recently purchased a Domino N610i digital UV inkjet label press for its Toronto, Ontario location, to be installed in September 2021.