While the traditional UPC symbol may not be leaving packages any time soon, a shift is occurring throughout the industry, as more and more companies adopt improved forms of digital identification. One such advancement is the Digimarc Barcode, a machine-readable digital identifier that is nearly imperceptible to consumers and can be replicated across the package to achieve many benefits, including more efficient scanning. While the Digimarc Barcode uses regular inks and printing equipment, there are important considerations in how it is applied to packaging graphics, printed and controlled for quality.

Listen to renowned printing expert and Digimarc Platform Evangelist Jay Sperry describe how Digimarc Barcode works and what printers and packaging professionals need to know when working jobs with this revolutionary new digital identify for packaging.

Join GMG’s Marc Levine as he explores best practices and new technologies that can drive your success with multi-color printing.

Rapid cutting changeovers… easy-open perforating for shrink sleeves, bags and pouches… Snack N’ Seal applications… MAP packaging for food applications—even cutting windows in pouches and bags. Thanks to a 100 percent digital process—critical in today’s converting enterprises—cutting, scoring and perforation of standup pouches, stickpacks, pillow packs, frozen food bags, satchels and more has never been more efficient. SEI Laser’s PackMaster systems are designed for laser cutting, laser scoring, or macro- or micro-perforation of single- or multi-layer flexible films. Compatible materials include PE, PET, PP, nylon and PTFE.

Join SEI Laser Representative Steve Leibin and learn more about the features, advantages and day-to-day operation of this highly efficient system that promotes cost reduction, as well as productivity and profitability boosts. Steve will address material removal, perforating capability, laminating options, operator interaction, and predictability and repeatability of outcomes.