Wikoff recently unveiled a new brand identity and corporate logo, formally retiring “Color” from its name to reflect its evolution into a broader provider of advanced technologies, performance solutions and technical services for the graphic arts and printing industries.

The announcement coincides with the company’s 70th anniversary and marks a milestone in a multiyear enterprise transformation focused on operational alignment, modernization and scalable growth.

“As we mark 70 years of partnership and progress, we are building on our legacy while continuing to meet the changing needs of our customers,” said CEO Mark Lewis. “Through a more unified operating model and expanded capabilities, we are positioned to deliver innovative, customized solutions with deeper expertise and greater value to the markets we serve.”