Introduction to Color Theory and Measurement
Today in the graphic arts industry there are various methods of color measurement. These include Density, Murray-Davies Tone Value, Spot Color Tone Value, L*a*b*, L*C*h° and Delta E.
Join Mark as he gives an introduction to color theory and measurement for those who are new to color as well as a primer for anyone wishing to gain an understanding of the fundamentals before proceeding further into color science.
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About Our Presenter
Mark Samworth, Color Expert and FTA Hall of Fame Member
Mark began his career with DuPont, where he held numerous positions in the areas of flexographic plates and electronic imaging. Mark joined Esko in 1997 and focused on development, marketing, and industry support of Esko color and imaging products. These include screening, color management, expanded gamut, CDI and LED plate exposure. He holds 11 patents in digital imaging—including FlexoCal, Hybrid Screening, Plate Cell Patterning, Concentric Screening, PressSync, and Equinox expanded gamut technology. In May of 2011, Mark was inducted as the 49th member of the FTA Hall of Fame.
Mark received his bachelor’s in printing science from RIT and his MBA from the University of Delaware. He lives in Wilmington, Delaware with his wife Katherine and has two daughters.