BOHEMIA, NY – Feb. 21, 2018 – Creative design is the most powerful tool a brand owner has to attract a consumer the moment its product hits the store shelf. In an industry focused on increasingly complex designs, we tend to lose focus on the importance of stepping into the minds of the consumer through market research. Flexographic Technical Association’s (FTA) Forum 2018, will shed some light on the mind of a consumer as the third technical session of day two, “Taming Consumer Behavior Through Packaging Design” ensues on Monday, May 7 at 10:30 a.m. – 12:30 p.m.
Join the conversation as session co-chairs Kevin Bourquin, Cyber Graphics and Dawn Connell, Snyder’s-Lance lead a group of professionals who will walk through the various steps a package design goes through, from initial concept all the way to the pressroom floor.
“This session was designed with the package printer in mind,” said Connell. “Attendees should expect nothing less than an open and transparent conversation with creative design agency, consumer insight experts and a CPG brand owner, as we discuss real-life packaging design challenges and how printers can be champions for success!”
Engaging in the discussion will be:
- Jason Edelen, We Are Alexander
- Michael John, 3M Co.
- Jerry Thomas, Decision Analyst
- Jason Troutman, 3M Co.
Forum 2018, themed “Bringing It All Together: Synchronizing Processes, People and Potential,” will take place May 6-9 at the Indianapolis Marriott Downtown in Indiana. Collocated with the event is INFOFLEX 2018, set for May 7 and 8 at the Indiana Convention Center. Every full Forum registration includes entrance to the INFOFLEX show floor, where 240+ of the industry’s top suppliers will be exhibiting their most innovative technologies.
To learn more or register for Forum & INFOFLEX 2018, visit flexographic.wpengine.com. Early-bird rates offering a savings of up to $350 are valid through March 30. Special discounts are available for printer/converter registrants, including “Buy two, get the third free” or “Buy three, get two more free” promotions. Consumer Product Companies are entitled to complimentary registrations.
Diamond and Platinum sponsors of Forum & INFOFLEX 2018 include: 3M Co., Esko, Kodak, Anderson & Vreeland, Inc., DuPont Advanced Printing, MacDermid Graphics Solutions and Sun Chemical Corp.
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About FTA: Flexographic Technical Association (FTA), chartered in 1958, is a professional society dedicated to bringing all members of the flexographic printing community—printers, suppliers, consumer product companies, institutions, prepress houses and others—together by providing opportunities for the free exchange of technical ideas and discussion of mutual concerns. It is a proponent of maintaining and advancing quality standards and includes 1,650 member sites that represent more than 1,400 companies and 35,000 individuals. Foundation of FTA, founded in 1974, is the educational arm of FTA and is dedicated to supporting and advancing the flexographic printing industry.