NEW YORK, NY—Diadeis is launching the first conference about packaging artwork. PACk 2017, taking place Tuesday, May 16, will be an intimate and interactive event, a one day track devoted to understanding and sharing strategies and insights with a focus on improving the packaging value chain.
The event will display three formats of conferences for attendees: keynote presentations about recent experiences or challenges brand owners have just tackled or any topic you would like to address; panel discussions with up to four panelists along with one facilitator who will present the panel topic and the panelists and moderate the debate, and workshops that will have the shape of collaborative roundtables leveraging business model canvas with the help of experts and industry leaders.
PACk 2017 will be a one day experience for attendees to know more about packaging innovations, methodologies, brand experiences, solutions and success stories. Professionals and key industry stakeholders will gather and explain how they managed to increase efficiencies, leverage innovation, achieve cost savings, boost ROI and deliver greater value to their organizations.
Attendees and speakers at PACk 2017 will include major brand owners from various industries such as beauty and cosmetics, food and beverage, consumer health and pharma, and home care. Key speakers will also include regulatory experts as well as representatives from leading technology providers to talk about their contributions to the changes in the packaging artwork world.
Keynotes will be offered by motivational speakers such as (among others) John Morrow, worldwide director, global artwork operations at Colgate-Palmolive, who will be speaking about “How to implement a packaging workflow tool globally,” Leonardo Hirschbrand, artwork excellence and global process director at Unilever, who will lead a panel on “E-commerce: How to leverage packaging artwork to create e-commerce content”and Marc de Schutter, VP sourcing Danone North America, whose topic will be “Mergers & Acquisitions: How to merge packaging organizations or on board new brands after an acquisition.” Professionals from several industries and companies such as GSK, Fresh Direct, Kind Snacks, Esko and Digimarc will also be speaking.
Sessions explaining specific product roadmaps, product training, and lectures on relevant topics will be interspersed. Some of the more interesting topics to be covered at PACk 2017 will include:
- The simplification and consolidation of artwork processes. Packaging industry leaders will have attendees navigate the packaging value chain from conceptual and adaptive design to packaging artwork and prepress production
- Resource challenges. Brands working through these issues will share their views and ideas around outsourcing vs. using in house resources, onsite and offsite models, and HR management challenges in the packaging artwork world overall
- Innovations to answer the consumers’ needs for more and accurate content. Brand representatives will be explaining how they manage to keep up with technology and innovations, and stay relevant, transparent, and impactful on the shelf
- FDA’s compliance and regulatory updates in 2018. Attendees will learn all about how to get ready for FSMA changes and apprehend such large scale regulatory changes
- Technology. Brands achieve and optimize ecosystems by leveraging technology to help manage, update, deliver and store all those precious packaging and POP assets. From copy management and translation tools to routing and approval platforms, integrated packaging workflow systems today can now help delivering assets and relevant content right to the E-Com platforms
Diadeis, Esko and Digimarc will be sponsoring the PACk 2017 conference.