Roxanne McSpadden Joins Avery Dennison as Marketing Director

MENTOR, OHAvery Dennison has announced that Roxanne McSpadden will take over as marketing director, graphics for Materials Group North America. She will lead the product innovation and management team for digital and screen and cut media, manage the technical team, as well as channel programs for the Graphics Solutions business segment.

She will report to Shelley Woods Whiting, who was recently appointed as vice president of marketing, Materials Group North America. In her new role, Whiting will lead the marketing organization and oversee development and implementation of commercial strategy for two business segments: Label and Packaging Materials and Graphics Solutions.

“Roxanne and Shelley both bring exceptional expertise, experience and perspective,” says Darrell Hughes, vice president and general manager, Avery Dennison Materials Group North America. “They will be strong leaders in helping our channel partners and customers in the graphics media industry grow.”

McSpadden was previously director of global marketing at Graphics Packaging International in Atlanta, GA. She held various marketing leadership roles for the last nine years at the company. Her experience also includes roles in packaging and graphics at DS Waters and The Coca-Cola Company. McSpadden received her bachelor’s degree from Indiana University and MBA from Georgia State University.

Whiting comes to Avery Dennison from Georgia-Pacific Chemicals, where she served as director of marketing, commercial development and sustainability since 2008. She also has held business management and marketing positions with DuPont and FMC. She holds a bachelor of science in chemical engineering from Tufts University and an MBA from the University of Michigan.