Fujifilm’s Flenex FW Plates Aid Four Lakes Label

Fujifilm Flenex FWHANOVER PARK, ILFUJIFILM North America Corp., Graphic Systems Division’s Flenex FW water washable plates and Flenex C-Touch 2530 Water-Wash Flexo Plate Processor provide ultra high quality and significant cost savings to Four Lakes Label, a Sun Prairie, WI based division of Western States Envelope & Label, and provider of labels, tags and other printing products.

“Flenex has transformed our business,” said Ryan Nelson, imaging manager, Four Lakes Label. “We are experiencing enhanced print capability, and our Flenex plates are consistently holding a 0.08 percent dot, up to a 95 percent dot linear,” says Ryan. “This results in expanded color gamut and additional detail in highlight and quarter tone values, which all but eliminates prep manipulation for minimum dot. With 175 lpi, 1 percent dot and superb dot structure, Flenex delivers consistent ultra high quality prints.”

Flenex FW provides the highest flexo print quality at the fastest production times, while significantly lowering cost in use compared to thermal, solvent or other water wash technology.

“With Flenex, we are making plates in about 32 minutes, compared to more than 45 minutes with our previous thermal technology; that’s 25 percent faster with Flenex,” adds Ryan. “And we now have consistency, reliability and assurance we are going to get the exact same plate today, tomorrow and three months from now.”

Unmatched image quality has provided Four Lakes Label a competitive advantage in producing food and medical labels across a range of 85 stocks, including reflective, metallic, semigloss, matte, and film.

With their previous technology, Nelson said they could only hold a tonal range between a 7 percent dot, up to 90 percent, and anything outside of that range basically broke apart. They also experienced ‘scum dots’ which gave the appearance of lint or dirt in the print, when running on press.

Ryan continues, “Extending our color range with Flenex also helps us with highlights, and now we can hit finer dots, and have higher gradation, which was previously unattainable. The flat top dot with Flenex allows high gradation, unlike a round top dot with a thermal plate, which tends to provide poor gradation.”

With the capability of holding finer dots and better ink transfer, Four Lakes Label is decreasing their ink costs, as they are laying down less ink; and Ryan says it’s covering better.

“With the rubber based Flenex plates, ink transfers better, and we are getting an increased print image, while using less ink. With Fujifilm inks, we are always hitting the target marks,” said Ryan.

Flenex plates eliminate the classic “back and forth” between press and prepress.

“With the Flenex solution, we can back expose, main expose, wash out, dry, post expose and detack all with one processing unit,” says Ryan. “We no longer have to go back and forth between an exposure unit and processor. Flenex is an easy and efficient all in one process.”

Shorter setup times, less make ready, less material waste, and overall faster processing times all add up to a positive impact on Four Lakes Label’s bottomline.

“By using all UV inks for 4-color printing on press, we can hold better densities, have clearer, crisper printing and consistency between shifts,” adds Ryan. “We also save time on press by not having to struggle with density and allows for faster makereadies. Our projected annual cost savings compared to our previous process is 50 percent.”

With such efficiencies, Four Lakes Label can conceivably cut down their lead time, allowing them to be even more competitive in the marketplace.

“Flenex has vastly improved quality, allowing us better repeatability, and reduced cost in use,” said Ryan. “Our faster turnarounds are absolutely attributed to Flenex.” The water wash process makes Flenex environmentally friendlier and safer.

“With the Flenex water wash processor, we are only using a mild detergent, the residual solution can go down the drain like common wastewater; it’s a much greener solution,” says Nelson.

Sun Prairie is the central hub for the five other sites under Western States Envelope & Label, providing support in customer service, imaging, production, and shipping. Posted throughout the Sun Prairie location are “Quality Improvement Announcements” highlighting the implementation of Fujifilm’s Flenex plates. Operators voiced quality concerns over their previous supplier, and management took action. Detailing a “major quality upgrade” the signage includes side by side comparisons of Flenex and their previous supplier, with a focus on how Flenex provides a 0.08 percent dot, resulting in better drop shadows, gradients, a cleaner process and increased productivity.

“The success at Four Lakes Label is a great example of Fujifilm’s customer focused philosophy,” said Rob Swearingin, National Sales Manager, Packaging, FUJIFILM North America Corporation, Graphic Systems Division. “We strive to understand our customer’s business goals, both short and long term, focus on their needs, and then provide the most innovative Fujifilm solutions that will add value to their business.”

Concludes Ryan, “Fujifilm has been an excellent partner and helped Four Lakes Label by delivering market leading technology, as well as sales and technical support to identify, address and implement key quality and cost saving programs.”