GHENT, Belgium & TUSTIN, CA—Esko has announced today that its Studio software will include integration with the 3-D real time rendering application KeyShot from Luxion. Thanks to the integration with KeyShot, Esko Studio improves the appearance of physical goods such as plastics, liquids, metals and glass for realistic pack shots. This solution provides the best of both worlds for brand owners and premedia: print modeling plus realistic, high resolution rendering, in a short amount of time.
All print modeling is done by Studio, while KeyShot handles non printable materials and final renderings. Studio includes patented print modeling technology directly within Adobe Illustrator, making it easy to quickly decide on any number of print and finishing effects and packaging specific substrates. KeyShot provides drag and drop material, environment and lighting capabilities in a real time interface to create high quality visuals extremely fast for throughout the package development process.
Wim Fransen, director interactive application software at Esko, said: “With this integration, Studio customers will enjoy an easy to use workflow for creating photo realistic pack shots. Together, Studio and KeyShot will save both time and money as realistic pack shots can be created before the packaging is produced, eliminating the need for expensive photo shoots of the final printed packaging.”
“We are very excited about this partnership with Esko,” stated Thomas Teger, VP products & strategy at Luxion. “KeyShot creates fast, accurate and amazing visuals in a real time workflow, reducing design and approval time. Esko Studio users can now enjoy enhanced renderings, including scientifically accurate material and environment presets, advanced material editing, and animation for the most accurate product, sales, and marketing visuals.”