Avery Dennison to Showcase Photo-Reactive Adhesive Tech, High Performance Primax & FasClear at Labelexpo Americas

MENTOR, OHAvery Dennison announced a pair of new technologies to be shown at the company’s booth at Labelexpo Americas 2016. They will be featured at Booth #119.

The new, patent pending, Photo-Reactive (PR) Adhesive Technology offers simplification and reliability when permanent and removable functionality is needed. The technology provides converters another tool in the process to create innovative label solutions for various applications, including promotional, seasonal and functional labels. The technology helps converters provide brand owners solutions for customized extended content (ECL), promotional and seasonal labels.

With PR Adhesive Technology, an adhesive can easily be transformed from permanent to removable by exposing the adhesive to the ultraviolet light (UV). The permanent versus removable performance is controlled by printing a black graphic, or “shadow mask,” on the backside of the liner. The adhesive is then irreversibly modified, simply by exposing it to a high intensity ultraviolet light during conversion. The area under the mask remains permanent while the exposed area becomes removable.

The technology offers a variety of benefits compared to other approaches for creating duo permanent and removable constructions, such as:

  • Flexibility in design: PR facilitates customized constructions that require both permanent and removable performance
  • Elimination of deadeners: The PR process can be done on almost any press which has UV station, without the need to qualify and use of deadeners to achieve removable performance
  • Simplicity: PR requires a pass with the UV light station to make the adhesive removable. This simplicity helps in consistent, end use label performance
  • Growth opportunities: With its flexibility and ease of use, PR gives converters and brand owners countless potential ways to innovate packaging, adding functionality and value

“We’re excited about this innovative technology and the possibilities it brings to converters and brands, especially the functionality it delivers and how it can differentiate a product on shelf” said Agata Kowalska, associate product manager, Select Solutions Collection.

Committed to meeting today’s most challenging converting, printing and application needs, Avery Dennison Label and Packaging Materials (LPM) introduced High Performance Primax and FasClear, fully conformable film innovations created specifically for challenging bottle shapes, irregular containers, tubes, or wherever a larger billboard is desired.

Engineered for larger or complex label designs, High Performance Primax and FasClear give users a durable, flexible facestock and a lower total applied cost across the value chain.

According to Kevin Rinehart, films marketing director, the new films reflect in depth customer feedback. “High Performance Primax and FasClear not only build on the reliability of our legacy Primax and FasClear products, it incorporates years of customer feedback to provide the greatest possible functionality and versatility for manufacturers, converters and brand owners alike,” he said.

New High Performance Primax and FasClear are machine direction oriented films, providing a balance of rigidity and conformability that deliver the widest possible operating window for less waste, less packaging line disruption, faster run speeds and faster time to market.

Plus, when combined with Avery Dennison’s ClearCut adhesive technology, the resulting construction offers exceptional clarity and reduced downtime, eliminating the problem of adhesive buildup on press and dispensing equipment.

Well suited to applications in home and personal care, beer and beverage, food, industrial, lawn and garden, wine & spirits and durable goods markets, new High Performance Primax and FasClear also provide:

  • Improved aesthetics and durability
  • Better ink adhesion, enabling the use of high intensity inks and high definition printing
  • Improved productivity
  • Material reduction
  • Greater sustainability