Nearly Half of Exhibitors Opt for Two or More Booth Spaces
Focused on flexography, INFOFLEX is widely recognized as package printing and converting’s most targeted, trend-sensitive, time management-oriented and return on investment-driven trade exhibition.
Flexibility permits it to delve into ever-evolving aspects of the industry, like hybrid or multiprocess print and process control affording technologies. Networking opportunities catch the eyes of exhibitors and attendees alike, with many of the printer and CPC executives strolling the aisles resolving to return time and again. One thing sure to catch their attention: nearly half of firms demonstrating their wares have expanded their physical footprint on the show floor, opting for two, three or even the maximum of four booth spaces.
Doubling, tripling, or quadrupling up on space is becoming quite the phenomenon as the years go by. At year-end 2017, a full 30 percent of firms committed to exhibiting have contracted for two or more INFOFLEX slots—That’s nearly 60 companies. Interestingly, it should be noted that 42 percent of booth locations consist of sites where two or more spaces are occupied—132 of the full complement of 312. Right now, 8 percent of available booth space is consumed by four caps. Two percent is assigned to firms who have tripled up. Thirty-four percent of exhibitors are electing to occupy double booth space. With certainty, show planners say both numbers will grow between now and May 7 show time.
Larger spaces are dedicated to most any aspect of the packaging supply chain. Press manufacturers are counted among the more sizable booths, as are distributors and premedia service providers. Consumables—like inks, plate materials, mounting tapes, printing plates and cleaning supplies—will also be found in expanded display space. That holds for staples of flexographic printing—namely anilox rolls, doctor blades, printing plates and sleeves. Inspection devices, converting equipment like slitters/rewinders, and of course, plate processors and automatic mounting machines, also fall into the niche.
Bigger Booth Buyers Sound Off
Slicing Up the Floor
Why are so many members of the package printing and converting supplier community opting to expand their firms’ presence at INFOFLEX? FLEXO Magazine put the question to a contingent of those exercising the option. Revelations put forth point to the desire to support continuous improvement, assist in realizing increased efficiencies and waste reduction initiatives, as well as avail additional staff of the opportunities INFOFLEX brings.
They hope to talk quality, productivity and other concerns a flexographer might have.
Paul Sharkey, president of FLXON Inc, remarks, “For more than 20 years, INFOFLEX has always been an important part of how FLXON stays connected with key customers and prospects. Attendees tend to be those who are committed to waste reduction through process control and process improvement. They are looking for ways to improve print quality and productivity and most of all, to reduce waste. Traffic at INFOFLEX has increased to the point that printers were waiting in line to speak with us in 2017. We made the decision to increase our space in 2018 to allow more FLXON staff to be on hand to accommodate more opportunities without having to wait too long!”
Cindy Dunfee, customer service and marketing manager at acpo Ltd, notes, “acpo exhibited at INFOFLEX for the first time in 2017. The traffic at our booth and caliber of visitors far surpassed our expectations. It quickly became apparent the attendees were there to do business; they were interested and engaged. We wasted no time in rebooking for 2018 and decided to double our booth space to allow us to welcome even more people. We are looking forward to seeing what’s in store for INFOFLEX 2018!”
Others express similar views. “In 2017, we had tremendous interest in Edale’s autonomous flexo presses and SEI Laser’s flexible packaging solutions,” reports Carlos Puente, marketing director for Matik Inc. “As a supplier, we recognize the value of INFOFLEX as a platform to showcase our various technologies for package printing and converting. Therefore, it is in our best interest to expand our presence at the event and continue our association with FTA.”
Alex Richert, CEO of CleanPlanet Chemical, adds, “CleanPlanet has been working diligently with some of the largest companies in the flexo packaging industry to dramatically improve solvent distillation technology and its associated support model. We have made significant breakthroughs on both fronts and see INFOFLEX 2018 as a fantastic opportunity to expose these new ideas to the broader packaging market. Today, using recycled solvent requires flexo packagers to make real trade-offs in their process; some of these trade-offs are well understood, others are not. With CleanPlanet, packagers get the cost savings they desire with a product and service model designed to support the complexities of modern packaging. The CleanPlanet program is making a real difference for many in the industry, and we are excited to utilize INFOFLEX to expose this innovation to the market more broadly.”