Geoff Roznak, Further North LLC
It is crucial to link what brand owners are looking for to printers’ real-world capabilities, and ensure each side effectively communicates with the other. Get a perspective on what brand owners want, as well as a road map for ensuring expectations are level at press. Geoff will lead an exploration of what brand owners are looking for, what they expect, how that aligns with capability and what corrugated printers are selling. The discussion will be specific to corrugated direct print and preprint, but much of what’s to be covered will apply to other converters and printers.
Why Is Direct Print Flexo on Corrugated So Attractive Today?
David Straten, Advance Packaging
Why has direct print flexography on corrugated become a valid alternative printing process for consumer product companies recently? Why can we compete with offset litho and other print processes better today? There have been several developments that have matured in recent years and together contribute to the ability to successfully print directly on corrugated board. David will review some of these and explain why companies are being attracted to this print process.
What Is and What Isn’t Preprint
Daniel Lachapell, Menasha Preprint
How do modern corrugated packaging companies use preprint to not necessarily compete with postprint, but to complement it with a comprehensive offering to support customers and provide the best overall technology package? Join Dan as he sets out to decipher what preprinted linerboard is, what it isn’t, and what myths and expectations should be known prior to pursuing the technology. In addition, we will pinpoint current bottlenecks and determine what we need to do as an industry to improve our processes to perform as well—if not better—than lithography.