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Exploring & Analyzing Application of Screens to Plates at Forum 2019

“The battle against offset print continues, with flexo taking major strides to overcome its well-established competitor. Much of the progress being made by flexo has been driven by prepress screening and plate technologies.” The observation is dually voiced by Dawn Connell, Krispy Kreme Doughnut Corp, and Laura Wright, CSW Inc.

The pair serve as co-chairs for an interactive and informative Forum 2019 session: “A Screening of Screening: Investigation into Prepress & Plate Advances.” The presentation, to be staged in panel format, is set for Wednesday morning, May 8.

Over the course of 90 minutes, three key solutions providers will team up to show how their technologies improve print results and help brand owners meet their goals. Samples printed using each of the featured technologies will be shared. Dawn and Laura promise, “Attendees will gain an understanding of the strengths of each technology and how it works, and be led through a review of print samples specifically designed to illustrate their advantages.”

The pair also observes, “CPCs who want to improve point-of-purchase sales through increased clarity and quality of package print stand to benefit from the insights to be shared.” Elaborating on that point, they add, “Converters who would like to shift work from offset to flexo print, without loss of print quality, will also be intrigued, as will their colleagues and friendly competitors looking for the next best way to help clients achieve the print results they aspire to.”

Before all is said and done and questions come pouring in from the audience, Bart Wright, director of graphics and print technology for North America for the InterFlex Group, who at press time was set to print all three demo jobs at his company’s Merrill, WI plant, will deliver the printer’s perspective. He will offer some firsthand observations on requirements of the jobs, experience with the actual printruns, application of the different technologies, potential benefits they bring and what his team learns from the process.

That said, Laura and Dawn report that they were able to gather early outlines from each of the prepress solution providers sitting on the panel who will speak to the design, development and execution of the print sample distributed on site. Each was asked to furnish major points that will be emphasized in his talk, as well as the purpose and optimal use of his firm’s latest screening tool and results achieved to date. Here’s what they had to say.


All About “A Screening of Screening: Investigation into Prepress & Plate Advances”

Date/Time

8:30 a.m.
to
10 a.m.
on
Wednesday, May 8

Session Co-Chair

Dawn Connell,
Krispy Kreme Doughnut Corp

Session Co-Chair

Laura Wright,
CSW Inc


Speakers & Synopses

Name of technology: Kodak Flexcel NX Solution

Presented by: Dr. John Anderson, Kodak

Points of emphasis: “Flexcel NX has been a leading technology over the last decade for quality and consistency. It is typically used in daily production to maximize efficiency using a global supply chain.”

Results achieved to date:

  • Demonstration of a global supply chain in action
  • Simplified and standardized production process
  • Highly efficient, predictable and consistent prepress process
  • Unique ink management and control solution built into the plate surface
  • Ideal for daily production and press efficiency using process printing

Name of technology: Bellissima DMS

Presented by: Andy Cave, Hamillroad

Points of emphasis: “No two adjacent dots in one color will fully overlap any two adjacent dots in another. That eliminates color shifts and also reduces noise in flat tints.”

Results achieved to date:

  • EG results in perfectly smooth tints using four or more colors
  • No color shifts with misregistration
  • No moiré
  • Uses less ink, reduces makeready and waste
  • Reduces common machine issues, including bounce, barring and slur

Name of technology: Print Control Wizard (Powered by Crystal Screening)

Presented by: Rory Marsoun, Esko

Points of emphasis: “Improved screening algorithms and control over highlight transitions can create a smoother transition to zero in the highlights. Crystal Screening helps printers print cleaner through the entire tonal range.”

Results achieved to date:

  • Reduced implementation time for screens and curves
  • Simplification of day-to-day repro tasks—reduced file retouching
  • Improved printed highlights and overall tonal range
  • Cleaner printing on press leads to fewer pauses for plate cleaning
  • Reduced graininess in highlight areas, due to smaller dots and more control over transition point

PCW was developed following a call from the industry to simplify the implementation of screens and curves for the flexo print process. The software is a non-technical wizard-based tool that walks the operator, step by step, through the process of developing their own, best specific screens and curves for consistent high-quality output. According to flexo printers, “Dots just print cleaner. Plates come up to color faster.”

headshot Bart Wright

The Printer Perspective

Presented by: Bart Wright, InterFlex Group

To close out the session and before questions from the audience, Bart Wright, director of graphics and print technology for North America for the InterFlex Group, who printed all three demo jobs at his company’s Merrill, WI plant, will deliver the printer’s perspective. He will offer some firsthand observations on requirements of the jobs, experience with the actual printruns, application of the different technologies, potential benefits they bring and what his team learned from the process.


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