Publication Trim Size:
8” X 10 7/8”. Bleed ad live matter must be a minimum of 3/8” (10mm) from trim.
Page Format:
7” X 10” type page. 2-column (3-3/8”/20 pica width) or 3-column (2-3/16”/13 pica width).
Bleed/Trim/Trap:
-Bleed should be 1/8” outside trim. No extra charge for bleed pages.
-Files must include trim marks with 1/4” setback.
-Live matter must be a minimum of 3/8” (10mm) from trim.
-Reverse type should be no less than 6 pt.
-All lines and line art images should be of a minimum 1/3 pt. thickness (1/2 pt. for reverses) at final size to reproduce effectively on press.
Required Digital File Formats:
All ads must conform to the following specifications
-Grayscale and color images = 300 ppi.
-Combination grayscale and color images = 500-900 ppi.
-Line art (Bitmap) images = 900-1200 ppi.
Preferred Format:
-Adobe PDF/Acrobat 6.0 or higher
Other Acceptable Formats:
-Adobe InDesign CS2 - package all fonts and graphics, use InDesign’s “package” option and collect everything.
-QuarkXPress 6.0 - include all fonts and graphics, use Quark’s “collect for output” option and collect everything.
-Adobe Illustrator CS2 - Must create everything to outlines and save as EPS.
-Adobe Photoshop CS2 - Save file as Flattened TIFF only.
Embedded images should be scaled, cropped, masked or rotated in a proper image editing program (e.g. PhotoShop) and then imported into the page layout program at proper size and position. Do not nest EPS files within EPS files.
Color:
All color images and files are to be submitted in CMYK color space with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image.
Supporting Fonts:
To avoid production problems, delays and costs we request that you submit your files as an Adobe PDF 6.0 or higher, or turn all your fonts into outlines or give us a flattend TIFF. If this is not an option please use only Postscript Type 1 fonts. Do not use Type 3 Multiple Master or CID fonts. Include fonts for any embedded graphics and “Collect for output”. DO NOT use menu stylized fonts.
Proofs:
All B/W or grayscale ads supplied require 100% size lasers for confirmation of ad content. All contract color proofs (required) must be produced at 100% scale and in accordance with SWOP specifications (www.swop.org).
General Conditions:
Contract space must be used within 1 year from the first insertion. Written insertion orders are required for each ad. Cancellation must be received in writing prior to closing and cannot be considered as accepted until the Publisher confirms the cancellation in writing. An advertiser who has been billed at frequency discount rate and then fails to advertise at the required frequency will be short-rated—billed for the difference between contracted frequency discount rate and the earned rate. An advertiser who bills at one rate but earns a frequency discount by using more space than planned will be given a rebate of the difference between the billed rate and the frequency discount rate.
The Publisher has the right to accept all advertising and may reject advertising at any time. Advertising that simulates editorial content will be marked “Advertisement” at the Publisher’s discretion. The Publisher is not responsible for any failure to print, publish, or circulate all or part of any issue or issues caused by “Acts of God,“ strikes, accidents, or other circumstances outside the Publisher’s control. In consideration for publishing an advertisement, the advertiser or its agency—together or individually—will compensate and not hold responsible the Foundation of Flexographic Technical Association (its officers, agents and employees) for expenses, legal fees and losses resulting from publishing an advertisement. Such losses include—but are not limited to—claims of libel suits, violations of the right of privacy, violation of statutory or common law, copyright infringement and plagiarism.
Orders from agencies or other third parties are accepted with the understanding that the advertiser is ultimately liable for payment of the charges incurred, “in the event that the agency or third party does not make payment for whatever reason, including solvency.”
