New Advertiser Rates
Special discounts apply for new clients contracting for minimum 6x insertions (4x FLEXO Español). "New Client" is defined as one that has not advertised within two years (24 months). Bleed
No extra charge for bleed pages. Live matter must be a minimum of 3/8" (10mm) from trim.
Special Positions
10% extra for preferred positions. Only full-page or 1/2-page positions are guaranteed.
Inserts
Advertiser supplies inserts printed and ready for binding, shipped prepaid, to the printer for arrival two weeks (14 days) before publication date. If backup is required, inserts must be delivered to printer three weeks (21 days) prior to publication date. A sample to the Publisher is required 45 days prior to publication with folding and trimming instructions. Insert is billed at black-and-white page rates (Advertising Rates: Black & White), plus a non-commissionable bind-in charge of $200. Insert is billed as two pages if both sides are used, or advertiser requests reverse side remain blank. If printer determines reverse side cannot be printed, insert is billed as two pages.
Back-up: $350 charge for printing second side; $500 for spreads. Inserts of unusual size or fold must be submitted for rate quotation. Tipping-in: $50 per thousand.
Stock: Minimum weight: 70 lb. book weight; maximum weight: 100 lb. book weight. Weights based on 24 x 38 book basis.
Specifications: FLEXO – Single page size: 8-1/4" x 11-1/4" (allows for 3/16" head & foot and 1/8" grind on side). FLEXO Español – Single page size: 8-1/8" x 11-1/4" (add 3" minimum hanger for stitched insert = 11-1/4" x 11-1/4"). Keep all copy within 7"x10" live area. Shipping: Consult Publisher for instructions.
Mailing Instructions
Incoming Materials: Space contracts, insertion orders, correspondence, proofs and materials should be addressed to:
FLEXO
900 Marconi Avenue, Ronkonkoma, NY 11779-7212 USA
ATTN: Jay Kaible, Director of Business Development
Tel: 631-737-6020 • Fax: 631-737-6813
Do not ship inserts to this address. Call Publisher for instructions. Return of Materials
Film or advertising materials will be returned to the advertiser or advertising agency only by separate written request within one year of insertion. Publisher will destroy film and materials one year after insertion.
Policy
Net 30 Days. Payment from a non-US advertiser must be in US currency in the form of (a) a check drawn on a US bank in US dollars, (b) a money order in US dollars or (c) a wire transfer in US dollars.
Agency Commission: 15% of gross billing is allowed to recognized advertising agencies on space, color and position only, provided the account is paid within 30 days of invoice date. An account sent out for collection due to non-payment is disallowed the 15% agency commission, and the gross amount, plus applicable interest, court costs or legal fees, will be due the Publisher, Foundation of Flexographic Technical Association.
FLEXO® or FLEXO Español® will not bill an advertiser at gross and remit the commission to the agency.
Contract Regulations
Contract space must be used within 1 year from the first insertion. Written insertion orders are required for each ad, and must be received before closing date. To protect contract rate, Publisher will pick-up Advertiser’s most recent ad unless insertion order instructs otherwise before closing date. Cancellations must be received in writing prior to closing and cannot be considered as accepted until the Publisher confirms the cancellation in writing.
An advertiser who has been billed at frequency discount rate and then fails to advertise at the required frequency will be short-rated – billed for the difference between contracted frequency discount rate and the earned rate. An advertiser who bills at one rate but earns a frequency discount by using more space than planned will be given a rebate of the difference between the billed rate and the frequency discount rate.
The Publisher has the right to approve all advertising and may reject advertising at any time. Advertising that simulates editorial content will be marked “Advertisement” at the Publisher’s discretion.
Liability & Indemnity
The Publisher is not responsible for any failure to print, publish or circulate all or part of any issue or issues caused by Acts of God, strikes, accidents or other circumstances outside the Publisher’s control. In consideration for publishing an advertisement, the advertiser or its agency – together or individually – will compensate and not hold responsible the Foundation of Flexographic Technical Association (its officers, agents and employees) for expenses, legal fees and losses resulting from publishing an advertisement. Such losses include – but are not limited to – claims of libel suits, violations of the right of privacy, violations of statutory or common law, copyright infringement and plagiarism.
Payment Liability
Orders from agencies or other third parties are accepted with the understanding that the advertiser is ultimately liable for payment of the charges incurred, in the event the agency or third party does not make payment for whatever reason, including solvency.
General Conditions:
Contract space must be used within 1 year from the first insertion. Written insertion orders are required for each ad. Cancellation must be received in writing prior to closing and cannot be considered as accepted until the Publisher confirms the cancellation in writing. An advertiser who has been billed at frequency discount rate and then fails to advertise at the required frequency will be short-rated—billed for the difference between contracted frequency discount rate and the earned rate. An advertiser who bills at one rate but earns a frequency discount by using more space than planned will be given a rebate of the difference between the billed rate and the frequency discount rate.
The Publisher has the right to accept all advertising and may reject advertising at any time. Advertising that simulates editorial content will be marked “Advertisement” at the Publisher’s discretion. The Publisher is not responsible for any failure to print, publish, or circulate all or part of any issue or issues caused by “Acts of God,“ strikes, accidents, or other circumstances outside the Publisher’s control. In consideration for publishing an advertisement, the advertiser or its agency—together or individually—will compensate and not hold responsible the Foundation of Flexographic Technical Association (its officers, agents and employees) for expenses, legal fees and losses resulting from publishing an advertisement. Such losses include—but are not limited to—claims of libel suits, violations of the right of privacy, violation of statutory or common law, copyright infringement and plagiarism.
Orders from agencies or other third parties are accepted with the understanding that the advertiser is ultimately liable for payment of the charges incurred, “in the event that the agency or third party does not make payment for whatever reason, including solvency.”
