FTA Embarks on New Strategic Planning Initiative

August 1, 2012 – Flexographic Technical Association (FTA) announced today that has launched its second Strategic Planning Initiative (SPI). The process is designed to evaluate the association’s product portfolio, business model, capital allocation strategy, member base and future opportunities. A brainstorming meeting will take place during Labelexpo in Chicago and will comprise a group of 30 business leaders, representing all segments of the flexographic industry.

Facilitated by Jerry Scher of Peak Focus, who worked with FTA on its first strategic plan in 2005, the meeting participants will be equipped with the results of research conducted by the FTA Board of Director’s Executive Committee. Findings pertain to what FTA members value most about the association, and include pertinent industry information. Additionally, attendees will be provided a summary of the results from an extensive survey put forward to all FTA members this past summer.

At the meeting, the main opportunities for the organization will be defined and based on research and discovery, assumptions about the future of FTA and the flexo industry will be discussed. Goals and objectives will be developed taking into account FTA’s strengths, weaknesses, opportunities and threats. The ultimate goal of this process will be to produce a written Strategic Plan that will be used to guide the organization over the next several years.

In commenting on the new plan, FTA/FFTA President Mark Cisternino said: "Our new strategic plan will significantly improve FTA’s performance and enhance value for all members. Analysis, market feedback and lessons learned from the previous strategic plan will help formulate our view, as it gives us an opportunity to look at the areas where the association is doing well and the areas where there is room for improvement.”

He added, “It’s great to have so many industry leaders involved in the process, from the initial brainstorming all the way up to implementation of the results.”


About FTA/FFTA: Flexographic Technical Association (FTA), chartered in 1958, is a professional society dedicated to bringing all members of the flexographic printing community—printers, suppliers, consumer product companies, institutions, prepress houses and others--together by providing opportunities for the free exchange of technical ideas and discussion of mutual concerns. It is a proponent of maintaining and advancing quality standards and includes 1,650 member sites that represent more than 1,400 companies and 60,000 individuals. Foundation of FTA, founded in 1974, is the educational arm of FTA and is dedicated to supporting and advancing the flexographic printing industry.