BALTIMORE, MD: Vertis Communications, a results-driven marketing communications company, appointed Chuck Koehler to the position of senior color engineer. A recognized industry leader, Koehler’s innovative techniques will enhance Vertis’ reputation for excellence in print solutions and color management and protect brand integrity for all Vertis clients.
Koehler most recently served as color specialist for Heidelberg USA, where his innovative solutions resulted in improved press optimization and characterization. As an active member of industry standards groups and organizations, Koehler has helped shape the direction that technology has moved in the past decade.
“We are excited to welcome Chuck Koehler, a proven industry expert, to Vertis’ team of color authorities,” said Michael Kalman, vicepPresident of packaging operations. “Chuck brings an in-depth understanding of our industry and a passion for color and print engineering that will elevate consumer brand awareness for all of our clients, including Hershey, Tyson Foods, Lowe’s and Macy’s.” Koehler will work with Vertis’ color engineering team to positively impact its clients’ brands and bottom lines. From packaging and large format to inserts and innovative direct marketing pieces, he will be responsible for the successful color management of product and brand marketing.