Industry News

drupa 2012: BOBST's Most Successful Trade Fair To Date

BOBST generated record sales at drupa, the leading trade fair for the print and media industry. Thousands of new leads, including more than one hundred firm projects due to take place over the next three months. Also, more than 40 percent of sales were made to new customers. India ranked as the second-largest sales market

drupa 2012 was BOBST's most successful trade fair ever. This success reflects the market's recognition of the special commitment demonstrated over the last two years by the world's leading producer of machinery and services for packaging manufacturers in the corrugated board, folding box and flexible packaging industries in its far-reaching transformation program. The three BOBST business units - sheet-fed, web-fed and services - each generated record sales with their innovative products and services. The new uniform branding for the whole company also triggered positive emotions among both customers and employees.

From the very start, the extremely confident atmosphere on the exhibition stand in Hall 10 travelled all the way to BOBST's headquarters in the Swiss city of Lausanne. In light of the thousands of leads received, including more than hundred for firm projects due to take place over the next three months, the company is expecting very strong trading in the wake of the exhibition. In short: BOBST plans to use the momentum generated in Düsseldorf to continue to successfully implement its company-wide transformation process over the coming years.