Industry News

Asahi Reorganizes North American Sales Operations

ATLANTA, GA -- Asahi Kasei E-materials Corp. announced that it is reorganizing its photoproducts sales network in North America. Going forward, Asahi will discontinue its direct sales efforts, and will rely on its reseller network for all sales and technical support activities. In doing so, Asahi is in the process of closing the Atlanta office of Asahi Kasei America Inc.(AKA).

Strength of the Japanese yen and slow recovery of North America's economy were cited by executives as prompting the decision. Asahi will soon provide technical and sales support through its strong network of distribution partners. While Asahi had overseen its North American sales efforts from the Atlanta Office of AKA since 2008, the company has provided its products and service through the North American distribution network it has utilized since 2000. These reseller partners include Correct-Touch Graphic Arts, Inc. (www.ctgraphicarts.com), RBCOR, LLC. (www.rbcor.com), All Printing Resources, Inc. (www.teamflexo.com) and Heidelberg Canada Graphic Equipment Limited (www.ca.heidelberg.com).

The office in Atlanta will conduct business until existing accounts are transitioned to the reseller network. Any questions can be directed to Joe Bauer, vice president of sales and marketing at the Photoproducts Division. He can be reached at 404-344-1223 X101 or via email at jbauer@asahi-photoproducts.com.