Industry News

X-Rite Nearly Doubles Locations For Teaching Principles of Color Measurement

GRAND RAPIDS, MI X-Rite, Inc.,announced that it has nearly doubled locations where it will be offering its Fundamentals of Color and Appearance (FOCA) one-day seminar this spring. The course instructs quality control and assurance professionals, lab technicians, parts suppliers, pre-media and digital pressroom personnel and manufacturing specifiers on how to evaluate and approve colors in their workflows.  

Color experts at X-Rite Color Services will host the FOCA seminar series, starting in March in Charlotte, NC; New York City; Las Vegas, NV; San Francisco, CA; Portland, OR; Baltimore, MD; Cincinnati, OH; Nashville, TN; Houston, TX; St. Louis, MO; Denver, CO; New Orleans, LA; and Vancouver, BC,Canada.

For the complete agenda and online registration, visit or call 888.439.4403 to speak with seminar coordinators and register by phone.

 “We've added six stops in our seminar series, compared with spring last year, due to heightened demand from companies that want their teams to get a strong foundation in color and learn best practices of color measurement,” said Murphy Keeley, vice president of X-Rite Color Services. “Our 2011 spring tour will include updated information on the latest developments in color measurement technology. The success of our series is based on providing convenient, top-notch training to our attendees in a cost-effective manner."

Taught by X-Rite color experts, this industry-leading seminar was created to provide practical information applicable to all industries dealing with color in easy-to-understand terms. X-Rite color experts first give attendees a solid foundation in the basics of color and appearance, and then provide instruction on how to measure, view and understand color data.

The $595 course requires no prior color training and will address color control for a variety of industries, including retail and apparel brands, business and consumer electronics, automotive, graphics arts, packaging and their related industries in plastics, coatings, and textile manufacturing.  For a limited time, attendees are invited to save 10 percent by using the coupon code FOCA11 when registering.

In addition to the training, each attendee will receive an X-Rite Munsell Interactive Learning Kit that reinforces the lessons with worksheets, samples, and exercises, as well as X-Rite’s exclusive Fundamentals of Color and Appearance book that acts as a reference on color in easy-to-read language. The seminar runs from 9:00 a.m. to 4:00 p.m. and includes continental breakfast and lunch.

Places and dates of the seminars are:

  1. March 1, Charlotte, NC, Charlotte Marriott Executive Park, 5700 Westpark Drive, Charlotte, NC  28217, (704) 527-9650.
  2. March 7, New York, NY, NYC Seminar and Conference Center, 71 West 23rd St. – Ste. 515, New York, NY  10010 (646) 336-4408.
  3. March 18, Las Vegas, NV, Courtyard Marriott, 5845 Dean Martin Dr., Las Vegas, NV  89118, (702) 895-7519.
  4. March 24, San Francisco, CA, Parc 55 Wyndham, Union Square, 55 Cyril Magnin St., San Francisco, CA  94102, (415) 392-8000.
  5. April 5, Baltimore, Residence Inn By Marriott Baltimore , 17 Light St., Baltimore, MD  21202, (410) 454-8893.
  6. April 14,Cincinnati, OH, Courtyard Cincinnati Covington, 500 West 3rd St., Covington, KY 41011, (859) 491-4000.
  7. April 19, Nashville, TN, Courtyard Nashville, 2508 Elm Hill Park, Nashville, TN  37214, (615) 883-9500.
  8. May 3, Houston, TX, Courtyard by Marriott Houston West University, 2939 Westpark Dr., Houston, TX  77005, (713) 661-4660.
  9. May 12, St. Louis, MO, Courtyard St. Louis Airport/Earth City, 3101 Rider Trail South, St. Louis, MO 63044 (314) 209-1000.
  10. May 23, Denver, CO, Denver Marriott Tech Center, 4900 South. Syracuse St., Denver, CO  80237, (303) 779-1100.
  11. June 7, New Orleans, LA, Courtyard New Orleans Downtown/Convention Center, 300 Julia St., New Orleans, LA 70130 (504) 598-9898.
  12. June 23, Vancouver, BC, Canada, Renaissance Vancouver Hotel Harbourside, 1133 West Hastings St., Vancouver, BC V6E 3T3, Canada, (604) 689-9211.